Our Story

It all began from home in Norfolk, making my children beautiful clothing inspired by their cheeky personalities.

I believe clothing should bring joy — with fun, bold colours and comfort from soft, high-quality fabrics.

Bella & Gus was born from a passion for crafting with love and care — made possible by the support of friends and family around me.

It makes me incredibly happy to see children wearing something I’ve made.

Thank you for buying from me, supporting me or simply being part of my journey.